Unveiling the Zenfone 10: Power and Style in the Palm of Your Hand

ASUS has unveiled its latest compact smartphone, the Zenfone 10, which is now open for pre-order on the ASUS eShop, Amazon, and Mobile Advance. This new device offers consumers a range of five cosmos-inspired colors to choose from, including Aurora Green, Eclipse Red, Comet White, Starry Blue, and Midnight Black, ensuring a Zenfone 10 variant to match every individual’s style.

Despite its small size, the Zenfone 10 boasts impressive features under the hood. It is equipped with high-end components, including the flagship Snapdragon 8 Gen 2 Mobile Platform, high-performance LPDDR5X 8533 Mbps RAM, and USF 4.0 ROM technology. These features contribute to a powerful and efficient performance, and thanks to Snapdragon Elite Gaming capabilities, the device supports seamless mobile gaming and multitasking.

The Zenfone 10 also shines in the display department, featuring a cutting-edge 144Hz AMOLED display that guarantees vivid visuals and smooth scrolling. The display offers remarkable Delta E 1 color accuracy, a wide 151.9% sRGB color gamut, and a cinema-grade 112% DCI-P3 color gamut, ensuring vibrant and accurate colors across various conditions. Notably, a collaboration with visual-processing leader Pixelworks enhances color accuracy even further.

In line with environmental considerations, ASUS has incorporated eco-friendly bio-based polycarbonate materials into the Zenfone 10’s design and increased the proportion of recyclable packaging, reflecting a commitment to sustainability.

The Zenfone 10’s camera system has been upgraded to include the second-generation 6-Axis Hybrid Gimbal Stabilizer 2.0 in its 50 MP rear camera. This innovative gimbal OIS offers impressive stability, minimizing blurriness and shaking even when the camera is in motion. The system monitors the device’s movements and adjusts the camera module in real time, compensating for shifts of up to +/- 3°. The camera system is further enhanced by ultrafast autofocus technology and hardware anti-shake EIS algorithms, resulting in smooth and professional-looking action shots.

For selfies, the Zenfone 10’s 32 MP front camera features an RGBW sensor with large 1.4 μm pixels, which greatly improves low-light performance. By adding white pixels to the traditional RGB pixels, the camera’s overall image quality is enhanced when capturing photos in low-light conditions. Advanced night scene algorithms contribute to high-quality night-vision selfies, maintaining natural skin tones, clear contours, and well-defined light and shadows.

The device’s battery life has been enhanced by up to 12.9% despite maintaining the same 4300 mAh battery capacity as its predecessor, thanks to power-efficient components and CPU. Additionally, the Zenfone 10 supports a new 30 W HyperCharge capability for rapid charging and offers wireless charging compatibility with any Qi-compatible wireless charger.

The ASUS Zenfone 10 is available for pre-order on various platforms, including the ASUS eShop, Amazon, and Mobile Advance. The prices range from $699.99 to $799.99. Notably, those who purchase the Zenfone 10 before September 30, 2023, will receive a complimentary pair of ROG Cetra True Wireless earbuds in either Black or Moonlight White. This comprehensive package of features, performance, and aesthetics positions the Zenfone 10 as a strong contender in the smartphone market.

SPECIFICATIONS

ASUS Zenfone 10
ProcessorQualcomm® Snapdragon® 8 Gen 2, Octa-Core, 3.2GHz
GPUQualcomm® Adreno™ 740
UIAndroid™ 13 with new Zen UI
Display5.92″ 20.4:9 (2400 x 1080) 144 Hz (only available in games)
800 nits outdoor readable brightness
1,100 nits peak brightness
Avg Delta-E 1
Dimensions2.7 x 5.8 x 0.4 in
Weight6.1 oz
Battery4,300 mAh (typical)、Wired 30 W HyperCharge、Wireless 15 W Qi-certified charging
MemoryUp to 16 GB LPDDR5X RAM
StorageUp to 512 GB UFS4.0 ROM
SensorsAccelerator, E-Compass, Proximity, Ambient light sensor, Side fingerprint sensor, Gyro (Support ARCore), Hall Sensor
Wireless TechnologyIntegrated 802.11a/b/g/n/ac, WiFi 7: 802.11 be/ax/ac/b/g/n, (2.4 GHz + 5 GHz + 6 GHz), 2×2 MIMO, 2 Antenna, WiFi-Direct
Bluetooth® 5.3 (Bluetooth Profile: HFP + A2DP + AVRCP + HID + PAN + OPP
Additional Bluetooth audio codec: LDAC + aptX + aptX HD + aptX Adaptive+AAC)
GPSGNSS support GPS (L1/L5), Glonass (L1), Galileo (E1/E5a), BeiDou (B1/B2a), QZSS (L1/L5) and NavIC (L5).
I/O PortsUSB 2.0 Type-C®, supports QC4.0/PD 3.0 Charging3.5 mm Audio Jack – Head phone
CameraFront Cam:
32 MP, RGBW, pixel binning technology.
Rear Cam:
50 MP (Main camera Sony® IMX766)
13 MP (120° ultrawide-angle lens)
Voice WakeupYes
SpeakerReceiver (as top speaker) 10 x 12
5-magnet Speaker 11 x 15
External Smart Amplifier x 2
Splash, Water, and Dust ResistantIP65 / IP68
NFCSupported
ColorAurora Green, Midnight Black, Comet White, Eclipse Red, Starry Blue

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