In a groundbreaking announcement, Apple has introduced Apple Vision Pro, a game-changing spatial computer that seamlessly merges digital content with the physical world. This cutting-edge device allows users to stay connected and engaged while enjoying a fully immersive experience. With its innovative features, including the world’s first spatial operating system, visionOS, and a three-dimensional user interface, Apple Vision Pro empowers users to interact with digital content as if it were physically present in their space.
The remarkable design of Apple Vision Pro boasts an ultra-high-resolution display system, packing an impressive 23 million pixels across two displays. This, coupled with custom Apple silicon in a unique dual-chip design, ensures that every user experience feels real-time and takes place right in front of their eyes.
Tim Cook, Apple’s CEO, declared, “Today marks the beginning of a new era for computing.” Vision Pro represents the culmination of Apple’s decades-long commitment to innovation and introduces a revolutionary input system and countless groundbreaking features. This remarkable device unlocks unprecedented opportunities for users and developers alike.
Apple Vision Pro transforms the way users interact with their favorite apps, allowing for an infinite canvas that goes beyond the boundaries of traditional displays. With visionOS, apps are no longer confined to a screen but can be seamlessly integrated into the user’s environment, appearing side by side at any scale. This empowers users to be more productive, with access to their preferred apps and all-new ways to multitask. Moreover, with support for Magic Keyboard and Magic Trackpad, users can effortlessly extend their Mac’s capabilities wirelessly, creating a private and portable 4K display with crisp text.
The entertainment experiences offered by Apple Vision Pro are truly captivating. The device can transform any space into a personal movie theater with a screen that feels 100 feet wide. With its advanced Spatial Audio system and support for immersive videos, users can enjoy an entirely new level of immersion. Additionally, Apple Vision Pro opens up new possibilities in gaming, enabling users to play a wide range of titles that span the spectrum of immersion, transporting them to new and exciting worlds.
One of the standout features of Apple Vision Pro is its ability to create immersive environments. Users can expand their physical space beyond its limitations, immersing themselves in dynamic and beautiful landscapes that enhance focus and reduce clutter. With a simple twist of the Digital Crown, users can control their level of immersion and presence within these environments.
Capturing and reliving memories becomes an extraordinary experience with Apple Vision Pro. Equipped with Apple’s first three-dimensional camera, users can capture photos and videos that transport them back to cherished moments. These spatial photos and videos, viewed at a life-size scale with brilliant color and detail, provide an unparalleled level of immersion and nostalgia. FaceTime calls on Apple Vision Pro are equally enhanced, with participants reflected in life-size tiles and Spatial Audio creating a realistic and engaging conversation environment.
The possibilities for app experiences on Apple Vision Pro are virtually limitless. With an all-new App Store dedicated to the device, users can discover a wealth of apps and content, including familiar iPhone and iPad apps that automatically adapt to Vision Pro’s input system. Developers can leverage the unique capabilities of Vision Pro and visionOS to create innovative and immersive app experiences, unlocking new dimensions of spatial computing.
The foundation of Apple Vision Pro lies in the revolutionary visionOS operating system, built upon decades of engineering innovation from macOS, iOS, and iPadOS. This spatial operating system has been meticulously designed to deliver powerful experiences that make digital content seamlessly blend with the physical world. The three-dimensional interface of visionOS makes digital content appear and feel present in the user’s physical environment. With intuitive inputs controlled by the user’s eyes, hands, and voice, navigation and interaction with spatial content are effortless and intuitive. The visionOS interface allows users to easily manipulate and interact with digital objects using natural gestures, such as pinch-to-zoom, swipe, and rotate.
Apple Vision Pro also prioritizes user privacy and security. All processing and data storage occur locally on the device, ensuring that personal information remains secure and protected. Additionally, Apple’s commitment to privacy extends to spatial computing, with features like spatial app permissions that allow users to control which apps can access their physical environment.
To support the development of immersive experiences, Apple has introduced the VisionKit framework. This powerful set of tools and APIs enables developers to create spatially aware apps that take full advantage of Apple Vision Pro’s capabilities. Developers can leverage features like object detection, scene understanding, and spatial audio to craft rich and interactive experiences that blur the line between the digital and physical worlds.
Apple Vision Pro seamlessly integrates with other Apple devices, creating a unified ecosystem that enhances productivity and connectivity. Users can effortlessly transfer content between their iPhone, iPad, Mac, and Apple Vision Pro, allowing for a seamless workflow across devices. Whether it’s starting a project on the go or transitioning from a mobile device to a larger immersive workspace, the Apple ecosystem ensures a smooth and consistent experience.
The starting price of Apple Vision Pro is $3,499 (U.S.). It will be initially available early next year on apple.com and at Apple Store locations in the United States, with additional countries following later in the year. Customers will have the opportunity to explore, try out, and customize their Vision Pro experience at Apple Store locations. To learn more about Vision Pro, please visit apple.com/apple-vision-pro.